This graphic was made for ChatterBlock, an online platform for parents to find kid-friendly businesses, camps and classes. Currently operating in 28 cities across North America, ChatterBlock uses various forms of creative content to engage with its users. Simply Rooted had fun coming up with this graphic, which originated with the hope of curbing that guilty – and often unfounded- feeling parents sometimes get when they feel they don’t have the resources to do what they think would make their kids the happiest. In reality, just being there and reminding our little ones how important they are is impactful enough.
The colours were intended to pop brightly on the screen while flowing through one’s feed, while little contrast was used for the icons in order to not take away from the text which was meant to touch as many hearts as the bottom quote.